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Seo Refers to Search Engine Optimization ,
SEO is a technique used in Digital Marketing to Rank your website in Search engine result pages ( SERP's) Organically (without paying ) , There are various factors that contribute to SEO which i am going to discuss with you now ....
Seo Technique can be subdivided into Three Categories :
Black Hat SEO
White Hat SEO
Grey Hat SEO
In This Article I am going to focus on White hat Seo Techniques Only
White Hat SEO is Considered as a Search Engine Friendly SEO Technique which Abides by the Rules and Regulations of the search engines and Does not violates their Terms & Conditions
White Hat SEO can be Further Subdivided into Two Types
On Page SEO & OFF Page SEO
About ON Page SEO :
To carry out On Page Seo , you need to have a thorough Keyword Research , its all about Placing your keywords in Meta title , Meta Description and in the Content As well and Optimizing your website pages for the most relevant and Good search volume keywords and Most importantly your content should be unique and well optimized for your targeted keywords but don't try
KEYWORD STUFFING (Placing keywords repeatedly in illogical manner ) Its a Black Hat Technique which is not Recommended by anyone .
About OFF Page SEO :
Off Page Techniques are all about Sharing your Website address link to relevant sources like on Social Media , Guest Posting , Blogging etc... to drive more traffic to your site
Backlinks : Backlinks are the links created on other websites which point towards your site ,
backlinks can be subdivided into two types Do follow & No Follow
Do Follow Backlinks :
Do Follow links are the Types of Backlinks which point to your website and allows the Search engine Bots to crawl to your site from the link which in turn helps your site to get better Rank in SERP's
No Follow Backlinks :
No Follow Backlinks are the vice versa of Do Follow backlinks , they restrict the Search Engine Bots from Crawling to your site
Backlinking :
Backlinking is the process of creating Do follow links on other High Domain Authority & High Page Authority websites which points to your Site which in return will increase the Domain and Page Authority of your Site which in Return will increase your Website RANK in SERP's
Moral : SEO is a never Ending Process , it Requires continues efforts and Research to Rank and Maintain a Good Position in SERP's
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